CADEIA PRODUTIVA DA CACHAÇA TRIUNFO: UM ESTUDO DE CASO PRODUCTIVE CHAIN OF TRIUNFO RUM: THE STUDY OF CASE

Abstract

The cultivation of sugar cane in Brazil has great economic and social importance; it produced several byproducts of a great importance stimulating jobs directly and indirectly. The alcohol sector is the main Brazilian agribusiness, with great diversity of products from sugar cane, among them the brown sugar, molasses and brandy. In recent years, the production of rum has established itself as an important product of agribusiness. Located in the rural area of Areia in the microregion of the Brejo, Triunfo began operations for nineteen years producing rum only for consumption by family and close friends. This study was based, lectured and discussed on the basis of expert authors in Brazilian agribusiness sector, the productive chain of Triunfo rum, brandy produced and bottled by Ingenio Triunfo, the city of Areia, Paraíba State. To this end, field study was conducted and analyzed segments of the agribusiness system, namely: first, within and after the gate. However, it is clear that Triunfo rum combines all the features of a successful venture, but has established brand in Paraíba and market share achieved in six regions of the state, or cannot meet demand.