The city of Serra Branca (Paraíba) in perception of its residents

Abstract

This is an exploratory study with a quantitative approach, which aimed to evaluate how the city of Serra Branca (Paraíba) presents itself in the perception of its residents. Defined by the interviewees as being a happy and festive city, without the stress of everyday urban life, Serra Branca has needs common to inland cities in the Brazilian Northeast, requiring greater action on the part of its rulers to achieve not only greater development but also to ensure that its population has a better quality of life. It was found that among those interviewed there was an understanding that the existence of more local jobs would also contribute to the improvement of these parameters. Through this research it was also found that the lack of water for human consumption is the biggest problem faced by the population of Serra Branca. It was found that existing neighborhoods have little infrastructure, the afforestation of the streets in the city of Serra Branca is regular, requiring greater attention from the local public authorities.